Conversion-Focused Shopify Storefront for a New Fashion Brand

Objective: A new fashion brand needed a fully custom Shopify storefront to capture attention with a sleek, modern design and optimize for conversions during the holiday season.

Approach:
• Designed the storefront using Adobe XD, ensuring alignment with the brand’s vision and style. Once approved, we custom-coded the site by forking Shopify’s Dawn theme, creating a fully customized front end tailored to the client’s needs.
• Developed custom sections for showcasing seasonal collections, enhancing the shopping experience by providing flexibility for future updates.
• Designed custom icons, revamped imagery, and crafted product copy to ensure a cohesive, visually appealing shopping experience.

Outcome:
The result was a stunning, conversion-optimized storefront that delivered a smooth and engaging user experience, fully responsive across all devices. The design was praised for its modern aesthetic and ease of use.

Technologies Used: Adobe XD for design, Shopify’s Dawn theme for base coding, custom front-end development.

Pet Customization App – Automated Design and Printing Solution

Objective: A pet brand needed a custom app that allowed customers to upload photos of their pets, automatically remove the background, place the image on a predefined template, and send the final product design to a printing company via API. The goal was to streamline a previously manual and time-consuming process, enabling customization for various printed products.

Approach:
• Custom-built the app from the ground up, with a focus on functionality that automatically removes the background of uploaded pet photos while retaining the pet’s face.
• Integrated the ability to apply the edited image to customizable product templates, generating high-resolution files for printing on various products, from apparel to accessories.
• The app was optimized for both desktop and mobile, ensuring a smooth user experience across devices.
• API integration enabled seamless communication with the printing company, automating the order fulfillment process for various printed products.

Outcome:
The app provided a fully automated solution, dramatically reducing the time needed to process custom orders. By eliminating manual tasks, the client was able to scale the business more efficiently and provide customers with a smoother, faster experience. The app’s functionality was highly praised for its accuracy and ease of use across platforms.

Technologies Used: Custom-built app, AWS for hosting, API integration for printing automation.

Complex Data Migration from Magento to Shopify

Objective: A beauty brand needed to migrate from their outdated Magento platform to Shopify. Previous migration attempts by another team had failed due to the complexity of their data, which included thousands of products, SKUs, and a large customer base.

Approach:
• Migrated approximately 5,000 products with 25,000 to 30,000 SKUs.
• Successfully transferred a customer base of over 100,000, including all historical orders, ensuring no data loss during the migration.
• Migrated all blog posts, customer reviews, store credit, and rewards points, ensuring a smooth transition and preserving customer data and loyalty program details.
• Imported and optimized metadata, ensuring all products and content were properly indexed for Shopify’s infrastructure.
• Prepared 301 redirects to preserve SEO rankings and ensure the brand’s online visibility remained intact post-migration.
• Enhanced the front-end design to improve usability and performance, ensuring the store was fully optimized for Shopify while aligning with the brand’s aesthetic.
• Overcame the challenges of the failed migration attempts by thoroughly addressing data complexity and ensuring the platform was fully operational on Shopify.

Outcome:
The migration was completed successfully, allowing the brand to streamline operations on Shopify. The platform was optimized for their high-volume business, with improved operational efficiency and enhanced data management.

Custom B2B Shopify Storefront and Wholesale Portal

Objective: A manufacturing company needed a custom Shopify storefront solution to manage their wholesale operations. Products were sold exclusively through an account-based system with tiered discounts. The client was initially hesitant about using Shopify, as they believed it was primarily suited for direct-to-consumer businesses, but required a fully functional B2B solution.

Approach:
• Developed a customer portal where users could submit business verification forms, including tax-exempt status and required certificates. Approval was necessary before customers could access the storefront.
• Built a membership-tier system, offering approved customers specific discounts based on their tier.
• Designed a custom storefront tailored to the B2B needs of the manufacturing company, addressing their concerns about Shopify’s suitability for wholesale.
• Integrated advanced metadata to support part number searches, essential for B2B customers. Product-level and variant-level metafields were used to associate items with part numbers, spec sheets, and other product-specific data.
• Set up custom shipping rules integrated with the client’s FedEx account, providing calculated rates based on specific shipping conditions.

Outcome:
The manufacturing company successfully transitioned their B2B operations to Shopify. The custom-built storefront and customer portal streamlined customer verification, tiered pricing, and shipping, giving the client confidence in Shopify’s ability to handle their complex B2B requirements.

Klaviyo Integration and Custom Flows to Increase Revenue and Average Order Value

Objective: A home goods business sought to optimize their email marketing by transitioning from MailChimp to Klaviyo, with the goal of increasing revenue and average order value through advanced email flows, segmentation, and technical optimizations.

Approach:
• Set up all foundational flows in Klaviyo, including a welcome series, post-purchase flows, and a subscriber welcome series.
• Developed custom opt-in pop-ups with specific discount offers, tailored to different customer segments.
• Created back-in-stock notification flows and custom flows triggered by product reviews, with different paths for positive and negative feedback.
• Implemented advanced segmentation for email campaigns, targeting users based on order history, regions, spending patterns, and other criteria.
• Set up DMARC and DKIM records to ensure email authentication and protect sender reputation.
• Advised the client on email warm-up strategies, including using look-alike email addresses to avoid damaging the sender reputation on their primary domain.
• Managed ongoing campaigns, including A/B testing of email copy and messaging to optimize performance.
• Designed visually appealing, responsive emails optimized for various email clients, including Outlook, to ensure consistent rendering across platforms.

Outcome:
The transition to Klaviyo resulted in significant improvements in both revenue and average order value. The advanced segmentation and custom flows increased engagement and conversion rates, while technical optimizations like email warm-up strategies and authentication records helped maintain strong deliverability and sender reputation.