Lulu and Georgia

Lulu and Georgia is a Los Angeles-based home décor brand known for its curated collections, designer collaborations, and unique vintage pieces. As a high AOV company with complex needs, they turned to Blast Commerce for expert support in navigating Shopify’s evolving landscape.

Challenges

As Shopify introduced new features, Lulu and Georgia encountered complexities with customizing Shopify's checkout for delivery logistics, setting up accurate discount structures for B2B customers, and finding the right tools for preorder management.

Given the volume of nuanced, high-stakes decisions, they couldn’t rely on Shopify support for every micro-decision. They needed an expert partner to provide tailored guidance and practical solutions beyond standard support.
Solutions
01
Checkout Migration Expertise

As Shopify updated the checkout process, Lulu and Georgia required expert guidance to ensure a smooth transition without compromising their sales flow. They also needed nuanced customizations—such as mandating phone numbers for delivery coordination—due to their unique delivery logistics.

Blast Commerce provided “expert eyes” on the critical checkout migration process, ensuring that the cart and checkout flows remained stable and secure. Our experience with e-commerce risk management helped them transition smoothly without disrupting customer transactions.

02
Custom Solutions for B2B Integration

Shopify’s B2B features posed an additional challenge, especially around managing company accounts with multiple representatives and maintaining accurate discount structures. Implementing these features effectively required a strategic approach to integrate them with Lulu and Georgia’s customer data systems.

Our team provided hands-on guidance with Shopify’s B2B setup, helping Lulu and Georgia manage complex client hierarchies and customer-specific discount models. This ensured that each trade customer retained access to their unique discount structures, even as contacts within client companies changed.

03
Preorder Strategy and App Vetting

Operating within an industry that heavily relies on preorders, Lulu and Georgia needed a tailored solution to manage preorder processing efficiently. With numerous apps available on Shopify, determining the best fit for their needs became a time-consuming task without expert insights.

After reviewing several preorder solutions on Shopify, we determined that building a custom app would best serve Lulu and Georgia’s unique requirements. While a full build-out wasn’t feasible at the time, our recommendation saved them time and resources, allowing them to focus on solutions best suited for future scaling.

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